25 2 / 2014
15 1 / 2014
07 1 / 2014
"The antidote I’ve found for this is to write for only two people. First, write for yourself, both your present self whose thinking will be clarified by distilling an idea through writing and editing, and your future self who will be able to look back on these words and be reminded of the context in which they were written. Second, write for a single person who you have in mind as the perfect person to read what you write, almost like a letter, even if they never will, or a person who you’re sure will read it because of a connection you have to them (hi Mom!). Even on my moblog I have a frequent commenter who I’ll often keep in mind when posting a photo, curious to see her reaction."
05 1 / 2014
22 8 / 2013
"From branded entertainment and social media conversations to searchable information online, the future of media will revolve around content in its many shapes and forms. The successful marketers will be those who find creative ways to use it through media."
20 8 / 2013
Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the content consumers have gone from passive readers to active participants.
Dan Gillmor refers to consumers of online content as “the former audience.” And some of the smartest minds in digital media — Evan Williams and Biz Stone, Nick Denton, The New York Times, and more — are working on new publishing tools and systems that embrace and facilitate the idea that the audience is no longer on the sidelines — they are playing in the game.
Read the rest of the article at MarketingLand
23 7 / 2013
15 7 / 2013
08 7 / 2013
25 6 / 2013
16 6 / 2013
“Slow media is like slow food. It’s not about fast consumption but about choosing the ingredients mindfully and preparing them in a concentrated manner.”
The tenets of Slow Media stress quality and respect, timelessness and progressiveness (as opposed to being reactionary). Rather than being a contradiction to Twitter and blogs, Slow Media is about finding a way to use them.”"
02 6 / 2013
31 5 / 2013
31 5 / 2013
"In a five-year study they found that the 4 P’s model undercuts B2B marketers in three important ways: It leads their marketing and sales teams to stress product technology and quality even though these are no longer differentiators but are simply the cost of entry. It underemphasizes the need to build a robust case for the superior value of their solutions. And it distracts them from leveraging their advantage as a trusted source of diagnostics, advice, and problem solving."